Blog post #1- Media and technology

Hi,

I am Boaz and I use media and technology in my everyday life in all aspects of my life. I use it as a form of entertainment which I feel is the primary use of technology associated with my generation and in some cases this may be true. Though I do use technology and media as a big part of my life in-terms of entertainment (TV, videogames, social media, etc.) I find that I use it for other, more productive reasons more frequently. I use it first and foremost for school and furthering my education. This is why I disagree with people trying to prevent technology from becoming a larger part of the education system. After that i then would put my use for entertainment at second. I then would say my next use for it is in my athletics, This may come as a shock to some of you but it is true. Since I have entered High school I have spent countless hours looking at film for my high school football team to help better understand my opponent. So though I may use it for entertaining myself I also use it for very practical purposes too.

In class We discussed four different commercials, two of which were dove commercials, one was a greenpeace commercial, and the other was for Rimmel. Each of these commercials were trying to convey a message to change the world for the better. The first dove commercial depicted a little girl who looked very innocent and happy with life and herself, it then depicted several graphic images of how the beauty industry is taking over the world and is lowering the self-esteem of girls. This is then followed up with the little girl from the beginning of the add looking sad and wearing lipstick as the words “talk to your daughter before beauty does.” This ad is trying to convey a positive self image for all women and that you do not have to fall in line with these expectations that society has set for you. They are trying to gain support for their company by being activists for a better society. The second Dove commercial follows the same concept of the previous one, trying to promote a better self image. This add uses examples of various people that have been told that their appearance does not fit their profession or way of life. They then stand up to those statements using the concept that this is my body so i should be the one to define what beauty is and that it should not me determined by society. The Rimmel add tries to use this same idea as the previous add but rather than just focus on the promotion of positive self image they also promote their product unlike dove. They show people standing up for positive image but using their makeup products. The last add is more of a critique on dove and their products. They took the template of the first add i mentioned and used it against them, It was not that they were protesting the promotion of positive self image but they were taking a very positive ad and putting a negative spin on it. This add depicts the destruction of forests in indonesia and claimed that it was used for palm oils in dove products. It made dove seem like a villain using their own ad.

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