Blog Post #4- Gender in Advertising

What are The Major differences in the ads?:

• One ad is portrayed with a boy and the other a girl.
• They are wearing clothes that would be associated with their gender.
• Color schemes are different.
• Vocabulary used in ads are different.
• "The Little Scholar" and "The Social Butterfly"

Did my Perception of GAP Change After analyzing the ads?:

          My Perception of GAP did not change because I personally have never worn or wanted to wear GAP Clothes and these ads did not do anything to really change my mind about that. 

How do I think and feel about the ways boys and girls are depicted in these Ads:

           I think that the boy is depicted as a future scholar that has a bright future and is going far in life and is planning to do so. I think the girl on the other hand is portrayed more as if she is focused on her physical appearance as the most important thing in life and is super enveloped by what other people think of her and how she looks.

Should Anything be done about these ads?:

           I believe that rather than removing the ads from society they should make ads that offer the counterparts to each depiction. So they should have an ad depicting a girl as a scholar and a boy as like a rock star or something along those lines. It would make it so they still have the depiction of the original ad as well as offering equality and diversity in the new ads.

What can be done about gender stereotyping in ads, especially at such a young age?:

           I think that the only thing that can be done is companies also giving diversity in ads so then it can show the progress of society as well as keep the same kind of ads that have been used to appease to the people that believe in older ideals as well.

What are My overall Impressions of GAP as a company after analyzing these ads?:

          I think that GAP is a normal company that has not really done anything wrong they just were making ads and probably did not give it a second thought about what they were saying. Though I do not like GAP clothes I cannot say I despise them as a company just for putting out an ad showing off new children's clothes.